LUCKY ZLAKI — Boosting Brand Engagement for a Food Company
Laki Zlaki a large polish producer of healthy cereal and grain products. They were looking to enhance their online presence, consumer interaction, and marketing impact.
LUCKY ZLAKI — Boosting Brand Engagement for a Food Company
Laki Zlaki a large polish producer of healthy cereal and grain products. They were looking to enhance their online presence, consumer interaction, and marketing impact.
The Challenges
- Outdated website failing to showcase their full product range effectively
- Need for innovative ways to increase consumer engagement and loyalty
- Desire to amplify marketing campaigns to drive product visibility and sales
Our Solutions
- Redesigned their website with a modern, visually appealing layout showcasing products
- Launched an interactive QR code sweepstakes campaign on product packaging
The New Website
- Vibrant product images, detailed descriptions, and nutritional information
- User-friendly features like a product locator and dietary filters
- Integration of social media feeds to foster community interaction
Branding
The QR Code Campaign
- Unique QR codes on packaging leading to a sweepstakes page
- Allowing consumers to win prizes while exploring Laki Zlaki offerings
- Driving website traffic and engagement through the interactive experience
The Results
- Increased brand awareness through the refreshed online presence
- Significant uptick in consumer engagement via the fun sweepstakes
- Collected valuable consumer data to inform future marketing strategies
- Boosted product sales and customer loyalty from the integrated campaign
Conclusion
By partnering with our team, Laki Zlaki modernized their brand through an engaging website and creative QR code campaign. This multi-pronged approach successfully enhanced their digital presence, consumer interaction, and marketing performance.